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What is Reputation and why is it important?

As a brilliant American business investor once said, “It takes 20 years to build a reputation and five minutes to ruin it.”  So why is its that at a time where our actions are so visible and permanent, that we have stopped taking our reputation seriously?

Your reputation is like your own personal brand. When people are looking to do business with you, your reputation is either going to make or break a deal. Your reputation is everything. Whether it’s a small action or a big one, that decision will carry over and follow you through your career.

We all know that once something is posted online, it is there forever. Even if you think the post is deleted, the content is never truly gone. Our reputation should always be at the forefront of our minds whenever we make decisions because you can never take back your reputation.

“There really is nothing as powerful as a good reputation.” – Giuliana Rancic

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